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Google works because it relies on the millions of individuals
posting websites to determine which other sites offer content of value. Instead
of relying on a group of editors or solely on the frequency with which certain
terms appear, Google ranks every web page using a breakthrough technique called
PageRank™. PageRank evaluates all of the sites
linking to a web page and assigns them a value, based in part on the sites linking
to them. By analyzing the full structure of the web, Google is able to determine
which sites have been "voted" the best sources of information by those
most interested in the information they offer. This technique actually improves
as the web gets bigger, as each new site is another point of information and another
vote to be counted.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
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