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Google believes in instant gratification. You want answers and you
want them right now. Who are they to argue? Google may be the only company in
the world whose stated goal is to have users leave its website as quickly as possible.
By fanatically obsessing on shaving every excess bit and byte from their pages
and increasing the efficiency of their serving environment, Google has broken
its own speed records time and again. Others assumed large servers were the fastest
way to handle massive amounts of data. Google found thousands of networked PCs
to be faster. Where others accepted apparent speed limits imposed by search algorithms,
Google wrote new algorithms that proved there were no limits. And Google
continues to work on making it all go even faster.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
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