|
From its inception, Google has focused on providing the best
user experience possible. While many companies claim to put their customers first,
few are able to resist the temptation to make small sacrifices to increase shareholder
value. Google has steadfastly refused to make any change that does not offer a
benefit to the users who come to the site:
- The interface is clear and simple.
- Pages load instantly.
- Placement in search results is never sold to anyone.
- Advertising on the site must offer relevant content and not be a distraction.
By always placing the interests of the user first, Google has built the most
loyal audience on the web. And that growth has come not through TV ad campaigns,
but through word of mouth from one satisfied user to another.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
SalientMarketing is Search Engine Marketing and Market Research Firm.
Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
>> Click here for our list
of services or solutions that we provide
|
