|
The world is increasingly mobile and unwilling to be constrained
to a fixed location. Whether it's through their PDAs, their wireless phones or
even their automobiles, people want information to come to them. Google's innovations
in this area include Google Number Search, which reduces the number of keypad
strokes required to find data from a web-enabled cellular phone and an on-the-fly
translation system that converts pages written in HTML to a format that can be
read by phone browsers. This system opens up more than a billion pages for viewing
from devices that would otherwise not be able to display them, including Palm
PDAs and Japanese i-mode, J-Sky, and EZWeb devices.
Another recent venture by Google into mobile computing is an effort to integrate
Google search into BMW's new line of Internet-ready automobiles. Wherever search
is likely to help users obtain the information they seek, Google is pioneering
new technologies and offering new solutions.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
SalientMarketing is Search Engine Marketing and Market Research Firm.
Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
>> Click here for our list
of services or solutions that we provide
|
