|
Once Google had indexed more of the HTML pages on the Internet than any
other search service, their engineers turned their attention to information
that was not as readily accessible. Sometimes it was just a matter of integrating
new databases, such as adding a phone number and address lookup and a business
directory. Other efforts required a bit more creativity, like adding the ability
to search more than 425 million images and a way to view pages that were originally
created as PDF files. The popularity of PDF results led us to expand the list
of file types searched to include documents produced in a dozen formats such as
Microsoft Word, Excel and PowerPoint. For wireless users, Google developed a unique
way to translate HTML formatted files into a format that could be read by mobile
devices. The list is not likely to end there as Google's researchers continue
looking into ways to bring all the world's information to users seeking answers.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
SalientMarketing is Search Engine Marketing and Market Research Firm.
Our staff of marketing and technology professionals deliver services that maximize
the return on investment (ROI) for online and offline marketing
initiatives. Our process of implementation is rooted in upfront research followed
by a measurement of success, ensuring that our strategies are on target and
exceed expectations. It's all about taking the guesswork of business success.
>> Click here for our list
of services or solutions that we provide
|
