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Always deliver more than expected. Google does not accept
being the best as an endpoint, but a starting point. Through innovation and iteration,
Google takes something that works well and improves upon it in unexpected ways.
Search works well for properly spelled words, but what about typos? One engineer
saw a need and created a spell checker that seems to read a user's mind. It takes
too long to search from a WAP phone? Their wireless group developed Google Number
Search to reduce entries from three keystrokes per letter to one. With a user
base in the millions, Google is able to identify points of friction quickly and
smooth them out. Google's point of distinction however, is anticipating needs
not yet articulated by a global audience, then meeting them with products and
services that set new standards. This constant dissatisfaction with the way
things are is ultimately the driving force behind the world's best search engine.
The Google Philosophy (back to Google
Overview)
- Focus on the user and all else will follow.
- It's best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don't need to be at your desk to need an answer.
- You can make money without doing evil.
- There's always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn't good enough.
* Source: 2003 Google.com
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