Using Instagram is a fairly simple process. Something catches your attention and you take a quick snapshot then share it with your networks. Since it’s mainly a mobile network, users are on frequently throughout the day for short periods.
Using this network for business is also easy although when marketing your brand, posting may require more thought. You need to define your products and services and share content and images with your following. It’s extremely important to be engaging and interact with your community.
Before advertising your brand, know exactly what you do. Choose which keywords are most appropriate for your line of work and decide on a kind of writing style for content that you publish.
Images always help and they can even be the deciding factor for consumers to use your products and services. Businesses on Instagram should post photos of events, staff members, office space and of course, their products. Sharing content related to charity and giving back to the community is also beneficial. You want to give people a glimpse at what you do behind the scenes. This is a more personal approach which can help small businesses move forward. Be sure to post creative and consistent content.
Like Twitter, Instagram uses hashtags to help their users find photos and content that interests them. You want to make sure that people can find you using the appropriate tags. You can also share content from Instagram to other networks like Twitter and Facebook.
Author: A. Sarna
Source: The 60 Second Marketer